posted by admin on Feb 21
Marketing your book with an eye on the bestseller list is great, but significantly like waiting for Oprah to call, it’s not a preferred way to acquire or keep the advertising stride. Instead, focus on things you are able to actually control that will help you. Like, let’s imagine regional promotion or an aggressive Internet campaign. Or how about reading groups both online and off? Slanting the campaign to hit a list is not a great idea, in fact, it’s often the worst thing you are able to do.
Penny C. Sansevieri, CEO and the author of Children and Parents Books , Inc., is really a best-selling author and internationally recognized book marketing and media relations expert. Her business is one from the leaders within the publishing business and has developed some of the most cutting-edge book advertising campaigns. She will be the author of five books, which includes Red Hot Internet Publicity. Penny is also an instructor at NYU. AME is the first marketing and publicity firm to make use of Internet promotion to its full impact through The Virtual Author Tour?, which strategically works with social networking websites, blogs, Twitter, video websites, and related sites to push an authors message in to the virtual community and connect with websites related towards the book’s topic, positioning the author in her or his market. Within the past 15 months their creative advertising methods have helped land 10 books on the new york times bestseller list.
Yes, you will find books that publishers know may hit a list right out of the gate. These titles are usually celeb or news driven, however for probably the most part, 99.9% of all bestseller status is unpredictable. Collect your advertising chips and put them on a bet that is more likely to pay off. I know authors we have worked with who get the word from their publisher that their book simply hit a new york times best seller list, and they will frequently call me elated and excited. Today that is a wonderful surprise.
